By utilizing the various communications media including fax, e-mail, and letter, the human beings interact with each other in our daily lives. One of the most powerful methods people can use in getting tourist information is by telephone.
The purpose of this study is to suggest the strategic promotion alternatives of the Korea Travel Phone(1330). To carry out these purposes, communication-related theories such as Social Presence, Media Richness are introduced. In regard to the tourist information system, several analyses about tourist materials, educational aspects of tour guide, and empirical study for the respondents were carried out. The primary contents of these analyses are how many tourists recognize and use the Korea Travel Phone(1330) before or while travelling.
The results of this research indicate several implications to tourism organizations and industries to promote Korea Travel Phone. A considerate review for changing the existing number of Korea Travel Phone, intensive education for tour guide, increase of the indicative rate in tourist materials across the country are suggested.