The purpose of this study is to find the city identity of Gunsan by a survey. We divide the identity into two parts, sameness and unity, and the sameness divided into continuity and identification.
We develop the research frame to follow the precedent study as far as possible for the purpose of comparison. We found some useful results. The most important fact we found is that Kunsan is different from the cities of Gyounggi-Do in the city image and the reasons why people have such image. Secondly, Gunsan needs to vitalize economy for the citizen's hope. Thirdly, the one-third of citizens of Gunsan didn't know the city history.
According to the findings through this study, we suggest some policies to establish city identity to the authority of Gunsan.