영문목차
Internet Users' Perceptions of Internet Advertising:A Cross Media Comparison of Attitudes toward Internet, Television, and Magazine Advertising/김광협 1
[Preface] 1
Background:Attitudes toward Advertising 2
Hypotheses 4
Research Design 7
Instrumentation 8
Results 9
Hypothesis Tests 9
Discussion 15
Strategic Implications for Advertisers 17
Limitations and Recommendations for Future Research 18
References 19
〈Abstract〉 22