Contents
Manufacturer-retailer relations in Korea : exploratory case study on long-term relationship / 서용구 1
I. Introduction 1
II. Literature & research questions 3
1. Economic and non-economic satisfaction versus economic and non-economic conflict 3
2. Power sources and economic and non-economic satisfaction 5
3. Trust 5
4. Long-term orientation 6
III. Empirical study 7
1. Survey instrument development 7
2. Data collection 8
3. Results 9
IV. Implications 12
References 16
Appendix 19