In this study, we analyze and estimate service quality, which is the most essential factor of customers' satisfaction in traditional markets. The distinction from other studies is to confirm robustness of hypothesis that revisiting intention arises as service quality raises customer satisfaction, by covariance structural analysis. The main results from the empirical analysis are the following : firstly, we find that service quality, measured in SERVQUAL developed by Parasuraman, Zeithaml and Berry has a positive effect on customer satisfaction. This first result implies that it is necessary to make efforts to increase customer's positive satisfaction from service quality supplied by merchants in traditional market. Secondly, we find that customer satisfaction is statistically significant to have a positive influence on revisiting intention, post-behavior. This implies that those customers who are satisfied with service quality will come to the traditional market.