Contents
The impact of the communication styles of the restaurant service providers to the customer satisfaction and loyalty / 이혁진 ; 최화열 1
Abstract 1
I. Introduction 2
II. Theoretical background 4
1. Communication style 4
2. Customer satisfaction 7
3. Loyalty 8
III. Research design 9
1. Research model and hypotheses 9
2. Operational definitions and questionnaire composition 11
3. Subjects and analysis methods 12
IV. Results 12
1. Subjects' characteristics 12
2. The reliability of variables and factor analysis 13
3. Test of hypotheses 16
V. Conclusions and suggestions 19
References 21