Importance-Performance Analysis(IPA) is a widely acknowledged mechanism in determining the competitiveness of service or products. To assess the attractiveness of Busan city tour bus by examining the importance and performance of key motivation that could affect on satisfaction, it was used. To accomplish the study purpose, literature study and empirical study was conducted. Data were obtain from visitors who participated in Busan city tour bus. A total 180 were collected, 155 significant samples were analyzed to examine. The Motivation were grouped as five factors; educational motivation, marvel experience motivation, friendly relation with family, escape from routine, and enjoy people's society. As a result of the study, we haver found that the most important motivation was 'for curiosity‘ and the highest performance also was 'for curiosity‘.