This study is to establish a house selection expectation model in senescence. An object of study is
baby boom generation which lives in Busan. Research finding shows that baby boom generation's
demand structure will be changed from midium-large to midium-small. Thus it is important to research
their senescence house consumption needs in case of house marketing part.
Then suggest few prediction of a house size selection expectation model. First, This group has
retirement savings less than \200,000,000 and invest vital index to house less then 4.25, comfort vital
index to house less than 2.82. It is more than 50% that they will choose a house smaller than 85㎡. Second,
This group has retirement savings less than \200,000,000 and invest vital index to house more then 4.25.
And attending a patient cognition is out of family. 33% of them will be select 103~119㎡ house.
The trait of this research, variable and analysis method couldn't be used all. Therefore it seems to have
limitation. For that reason, if there are various researches of house selection expectation model, it will
be very useful method for a company of house marketing part.