본 연구는 기업이 누구를 위해, 무엇을 그리고 어떻게, 왜 사회적 책임을 수행해야 하는지에 대한 논의의 일환으로 기업의 다양한 사회적 책임 내용 중에서 소비자의 권리를 중심으로 소비자들이 요구하는 기업의 사회적 책임에 대해 접근해 보고자 하였다. 이를 위해 소비자 8대 기본권리를 고려하여 24개 항목의 척도를 개발하고, 설문조사를 통해 기업의 사회적 책임에 대한 소비자인식, 소비자 8대 기본권리 관점에서 기업의 사회적 책임수행에 대한 소비자인식 및 소비자요구를 알아보았다. 그 결과 기업의 사회적 책임 수행의 필요성에 대한 인식수준은 높았으나 우리 기업의 사회적 책임활동에 대해서 는 전반적으로 만족하지 못하고 있는 것으로 나타났다. 또한 “소비자 지향적” 기업의 사회적 책임활동에 불만족스럽 다는 응답이 44.8%를 차지하였다. 소비8대 기본권리 관점에서 기업의 사회적 책임수행에 대한 소비자요구로는 피해보상을 받을 권리, 안전할 권리에 대한 요구수준이 높게 나타났으며, 소비자 8대 기본권리가 “소비자 지향적” 기업의 사회적 책임활동을 평가하는 척도로서 역할을 하는데 높은 요구수준을 보였다. 따라서 기업의 사회적 책임활동이 보다 생산적 활동이 되기 위해서는 사회적 약자를 대상으로 한 사회공헌적 책임뿐만 아니라 절대다수의 소비자들을 위한 “소비자 지향적” 기업의 사회적 책임활동에 주목해야 할 것이며, 소비자 8대 기본권리 관점에서 소비자들의 인식 및 요구를 분석하여 공동지향점을 추구하는 것이 중요하다고 할 수 있다.As the importance of corporate social responsibilities and the interest of people in them have recently emerged, academic research has been made and the diverse projects of enterprises have been actively worked on. But since Corporate Social Responsibility(CSR), which is the international term for corporate social responsibilities, has been translated into corporate social service or has been the same concept as it, corporate activities have focused on the service and donation activities of employees. Social service is a part of corporate social activities; however, it does not mean the entire corporate social responsibilities. Enterprises doing only social service activities ignoring the essential issues such as legal or ethical issues and environmental issues is not the true nature of corporate social responsibilities in a true sense. Thus, the enterprises of Korea need to change and expand the roles and range of social responsibilities and to clear up for whom, what, how, and why they should take social responsibilities. The ultimate purpose of corporate social responsibilities are to ensure sustainable growth in a win-win relationship with society. Enterprises cannot survive or grow without consumers. Thus, improving their quality of life is the primary duty of enterprises. In this study, corporate social responsibilities were described from the viewpoint of the eight basic rights of consumers in order to present basic materials for performing the social responsibilities of “consumer-oriented” companies. In order to do so, 24 criteria were developed considering the eight basic rights of consumers. Also, consumers' awareness of corporate social responsibilities and consumers' awareness and demand for corporate social responsibilities from the eight basic rights of consumers were researched through a survey whose target was consumers in their twenties or older. The results of the survey showed that consumers' awareness of the necessity of corporate social responsibilities were high but they were not satisfied with the social responsibility activities of Korean companies. Also, the answer that the respondents were not satisfied with the social responsibility activities of “consumer-oriented” companies accounted for 44.8%. From the viewpoint of the eight basic rights of consumers, consumers' demand for corporate social responsibilities, the right of compensation, and that of safety was high. The respondents showed high demand for the eight basic rights of consumers as the criteria for evaluating the social responsibility activities of “consumer-oriented” companies. In order for corporate social responsibility activities to be more productive, enterprises should focus on the social responsibility activities of “consumer-oriented” companies for an overwhelming majority of consumers as well as social service for the weak. Also, they should analyze consumers' awareness and demand from the eight basic rights of consumers and pursue the common goals.