Contents
Hallyu's effects on exports of Korean consumption goods : a comparative study of Chinese and Vietnamese consumers / Jeong Gon Kim ; Se Young Ahn 1
I. Introduction 1
II. Theoretical Background 3
III. Hypotheses 7
1. Hypothesis (1) 7
2. Hypothesis (2) 7
3. Hypothesis (3) 7
4. Hypothesis (4) 7
5. Hypothesis (5) 7
6. Hypothesis (6) 8
7. Hypothesis (7) 8
8. Hypothesis (8) 8
9. Hypothesis (9) 8
10. Hypothesis (10) 9
IV. Survey Design 9
V. Empirical Analyses and Results 10
1. A Test of hypothesis (1): Comparison of preferences for Hallyu and the related Korean cultural goods of Chinese and Vietnamese consumers 10
2. Tests of Hypothesis (2)-(9): Hallyu, the related Korean cultural goods, and determinants of the willingness to purchase Korean consumer goods, etc. 14
VI. Conclusion 20
References 22
Abstract 24
국문초록 25