This article explores the narratives of the Iranian private sector and the cultural meaning of the Iranian Green Wave, based on anthropological fieldwork of the Iranian Presidential Election crisis in 2009. Historically, the contrast between what is public and private is pervasive and governs many aspects of Iranian narratives and life. Iranian individuals are not allowed to reveal their real selves in this controlled society and consequently wear "ideological masks". In this cultural setting, however, the citizens who were voluntary participants in the Green Movement represented their inner emotions and selves for the first time in public since the Islamic Revolution. During the campaign, green, the color of the Mousavi camp, symbolized a "Hope of Change" in the small media, New-media and Social Network Systems. To explore the cultural meaning of the Green Movement, I draw particular attention to the characteristic of Iranians as ‘cynical subjects', the position of the Iranian young generation, the process of symbolizing green, and the role of competition between multi-media forms in this crisis. The Iranian Presidential Election crisis is not simply a backlash to the results of the election, but rather reveals a deeper malaise to the repressive structure and ideology of the Islamic Republic. The Iranian Green Movement is an on-going social and civil movement that should be examined in historical and social context.