Jeongjo was the last strong king of the Joseon period and the most successful of the latter half of the dynasty. Jeongjo used his extensive Confucian education to propagate a royalist political philosophy through which to combat the minister-centered thought of the aristocracy. After a brief discussion of royal power in Joseon vis-?vis contemporary China and tracing the history of the “imperial pivot” (hwanggeuk) concept, this paper draws on conceptual metaphor theory and blending theory to examine how King Jeongjo argued for royal power in his preface to the Hwanggeukpyeon (Book of the Imperial Pivot). It explores four primary metaphors embedded in the complex metaphor of the king as the “imperial pivot” and then looks at the metaphor as a double-scope blend that creates a new space from the source domains of central pivot and king in politics. It argues that Jeongjo draws upon four primary metaphors-particularly that of balance-in order to provoke a visceral desire in his ministers for him to use the power of the throne to eliminate divisive factions. The imperial pivot is a blended space that allows Jeongjo to invoke the visceral desire for equilibrium provided by the pivot metaphor while leaving behind its connotation of passivity.