Contents
Packaged glamour : constructing the modern bride in China's bridal media / Wei Luo 1
Abstract 1
Introduction 1
Consumerist Agency, Postfeminist Mentality, and the Rise of Wedding Industry 5
Through the Lens of Semiotics 10
The Bridal Magazines: Constructing the Modern Chinese Bride 12
Packaged Weddings for Sale 14
A Bricolage of "Romance" 17
The "Nen" Bride and Her Beauty Regimens 21
The Wedding and Marriage "Expert" and Self-Subjugation Tips 24
Concluding Remarks 26
References 29
Biographical Note 32
Appendix 33