This study aims at identifing the attributes for employee's role stress and job
attitudes in exhibitor and analyzing the factors that influence marketing strategics.
The findings are follows:
First, as the result of analysis the factors for the role stress of employees in
participating companies, 'role conflict', 'role ambiguity', 'role overload', 'repetitive
work' of the four dimensions and job attitudes were found to be 2 dimensions(job
satisfaction, job involvement).
Second, as the result of empirical analysis, the role stress of employees were
found to have significantly negative(-) effects on job attitudes. Among the role
stress of employee in Exhibitor, 'role ambiguity' factor was found to have
overload', 'role ambiguity', 'repetitive tasks' factors were found to be not
significant.
On the other hand, 'role overload', 'role ambiguity', 'repetitive tasks' factors
were found to have significant effects on the degree of job involvement, but 'role
conflict' factor was found to be not significant.