The purpose of this study is interested in heritage tourists and their attitude and behavioral characteristics from an heritage tourism experience. Also, it focuses on tourists’ attitudes are related to affect their satisfaction, behavioral intentions on revisit, and recommendation of the Yangdong Village to others. To examine the attitude, a total of 293 survey questionnaire were analyzed. The result indicated that heritage tourists hold generally positive attitude for the village to maintain its valuable and historical environment. Each factors has different affection based on socio-demographic and the pursuit from an heritage village, but It presents several suggestions. First, visitors who have attitude related to maintain local tradition and history, a variety of experiential programs are necessary with entertainment. Second, valuable heritage for local culture and residents, guideline is necessary for visitors. Third, educational program should be developed for preservation and utilization of the heritage village. This study's findings will support to discuss the tourists’ attitudes toward and managerial implications for heritag tourism and its destination.The purpose of this study is interested in heritage tourists and their attitude and behavioral characteristics from an heritage tourism experience. Also, it focuses on tourists’ attitudes are related to affect their satisfaction, behavioral intentions on revisit, and recommendation of the Yangdong Village to others. To examine the attitude, a total of 293 survey questionnaire were analyzed. The result indicated that heritage tourists hold generally positive attitude for the village to maintain its valuable and historical environment. Each factors has different affection based on socio-demographic and the pursuit from an heritage village, but It presents several suggestions. First, visitors who have attitude related to maintain local tradition and history, a variety of experiential programs are necessary with entertainment. Second, valuable heritage for local culture and residents, guideline is necessary for visitors. Third, educational program should be developed for preservation and utilization of the heritage village. This study's findings will support to discuss the tourists’ attitudes toward and managerial implications for heritag tourism and its destination.