This study investigated the effects of foreign tourists’ experience orientation for experience activity preferences in the rural tourism destination. Based literature review, tourists’ experience orientation and experience activity preferences were discussed. In order to collect the data, survey questionnaires were distributed in the popular tourists destinations such as Insadong, rural tourism experiences villages, and etc. Four different languages for targeting Chinese, Japanese, East-Asian people, and English speaking countries were used in the survey questionnaire. A total of 317 useful samples were collected and analyzed in SPSS. Five different underlying dimensions for experience orientation were identified and their effects on the experiences preferences were examined. Findings and implications were discussed in the conclusion.