These days, there are many local festivals led by local governments. One of the main purposes of local festivals is to encourage the development of local economy. In order to achieve this goal, it is important to increase visitors’ scale of spending. However, existing previous studies do not suggest specific guidelines to increase the scale of spending. Therefore, in this study, authors suggest specific implication on which part local governments should put more focus on in order to increase visitors’ scale of spending.
The analysis on the relations between the scale of spending and the level of satisfaction on local festival shows that the spending on shopping increases as the satisfaction level goes up. Furthermore, the increase in spending on shopping indirectly affects the increase in overall scale of spending. There are various factors such as infrastructure, public relations, diversity and culture which lead to the success of local festival. However, when it comes to the development of local economy, the most important factor is to come up with unique products of food.