The purpose of this study is to examine the relationships between visitor's motivation, satisfaction, revisit, recommendation at the Mireukdo tourist area in Tong-Yeoung city. It also examined the demographic and activity background. A total of 289 valid samples were collected from 1-26 May, and data were analyzed by Spss programs. The analysis of findings was based on 'pull and 'push' motivations of tourists in the tourism special zone. The result are as follows. First, four factors, social activity, historical heritage, self- development, natural attraction, were derived from factor analysis. Second, natural attraction is the most impactive factor on visitors' satisfaction. Third, self-development is not related with visitors' revisit. Fourth, social activity and historical heritage are considered to be the most important factors on visitors' recommendation. Findings demonstrated that some tourist motives differed between demographics and activity background. Additional suggestions and limitations of the study are discussed and implications of the results are suggested.The purpose of this study is to examine the relationships between visitor's motivation, satisfaction, revisit, recommendation at the Mireukdo tourist area in Tong-Yeoung city. It also examined the demographic and activity background. A total of 289 valid samples were collected from 1-26 May, and data were analyzed by Spss programs. The analysis of findings was based on 'pull and 'push' motivations of tourists in the tourism special zone. The result are as follows. First, four factors, social activity, historical heritage, self- development, natural attraction, were derived from factor analysis. Second, natural attraction is the most impactive factor on visitors' satisfaction. Third, self-development is not related with visitors' revisit. Fourth, social activity and historical heritage are considered to be the most important factors on visitors' recommendation. Findings demonstrated that some tourist motives differed between demographics and activity background. Additional suggestions and limitations of the study are discussed and implications of the results are suggested.