The National Folk Museum of Korea is located in the heart of Seoul and operates as an educational leisure place that enables visitors to experience first-hand how Koreans have lived from traditional times to the present. This research defined the factors of the servicescape of National Folk Museum, which compose physical service environment of the museum, and examined their effects on the users’ satisfaction and their intention to revisit and recommend to others. The researcher conducted the survey to the museum visitors and gathered 315 data from them. The data was analyzed through frequency analysis, factor analysis, reliability analysis, and regression analysis, and correlation analysis with SPSS package. Through the analysis, it was found that four factors of the servicescape have an influence on overall satisfaction including customer satisfaction, revisit intention and recommendation intention as well as the leisure satisfaction. This result seems to be utilized as an important data to improve service environment as well as the operation and maintenance of the museum. Also, it is considered to help establish customer marketing strategies of the museum.