Contents
Movie Preference before Watching : The Roles of Actor's Fit in Expertise and Actor Likeability / 김주영 ; 신동환 ; 김봉철 1
[요약] 1
1. Introduction 2
2. Theoretical framework and hypotheses 3
1) The influnce of perceived fit-in-expertise 4
2) The influence of expertise-irrelevant information 6
3. Method 8
1) The star and the film 8
2) Procedures 9
3) Groups 9
4) Measurement instruments 11
4. Analyses and results 11
1) Overall influence of perceived fit in expertise on movie preference 12
2) Hypothesis tests: Roles of fit-in-expertise 13
5. Discussion 17
참고문헌 21
국문 초록 23