The purpose of this study was to evaluate the tourist attractiveness of traditional marketplaces, and to find the difference. The results are as follows. First, the results of the factor analysis about tourist attractiveness were presented in seven factors. There were identified Novelty, experientiality, authenticity, warm and friendly emotion, accessibility, convenience, hedonic. Second, difference of t-test between importance-performance was that there were statistically significant difference (p〈0.05) in experientiality, accessibility, convenience, but were not statistically significant with Novelty, authenticity in visitors. Merchants, on the other hand, there were also statistically significant difference (p〈0.05) except experientiality, warm and friendly emotion. Third, the results of IP analysis revealed that tourist attractiveness of Onyang oncheon traditional marketplace were based on authenticity, Accessibility, convenience, warm and friendly emotion in visitors, and were on Accessibility, convenience, warm and friendly emotion in merchants. Finally, as for quadrant II(concentrate here) in assessing the results of IPA, attributes relating to Novelty in visitors, warm and friendly emotion in merchants requires to manage, enhance satisfaction as key factors.