The purpose of this study is to analyze the success factors of social network service in tourism industry. The procedure for this study is 1) to conduct literature review about the success factors 2) to suggest a framework for the analysis of tourism social network service and 3) to analyze the relations between the Internet success factors and achievement variables such as satisfaction and use intention through structural equation as statistical analysis method.
The results showed that system factors(system quality, information quality) and personal factors(self -efficacy, self-assertion, social presence, social-cultural influence) do the roles of the success factors for tourism social network service, But on the other hand, social factor(social trust, social network) does not do the role. For the future study, the number of samples should be increased for the more objective results.