The purpose of this study was to investigate if there are differences on regional residents' and tourists' perceptions toward convention center image, resort image, and regional community of hosting 2018 Pyeongchang winter olympic games which will be one of the main mega-events in Korea. Total 245 surveys in regional community residents and tourists who had been visited experience in Alpensia convention center and resort were used to analyze the data by frequency analysis, descriptive analysis, and independent t-test. The result showed that residents' perceptions toward convention center image, resort image, regional community of hosting 2018 Pyeongchang winter olympic games were effected statistically high averages than tourists' one. Therefore, it was needed enhancement effects, supportive intentions and willingness to collaboration of residents for holding success 2018 Pyeongchang winter olympic games.