This study proposes a media literacy education as print advertising text for university students. The producer makes the text by choosing a different media and sign. The text of the other means is produced as a result, the text in the same content. But audience are not reading the text critically, accepts uncritically. It more appears from the media text of multimode rather than text books of siglemode. Such media characteristics suggest that the students' media literacy education must be made. Therefore, to understand the media students text, each sign based on the different discourse, depending on the media, how they are used, and how to produce any meaningful sign means that are critical to understanding the process is necessary.