Contents
Gender Portrayals of Older People in Japanese Television Advertisements : Continuity or Change? / Michael Prieler ; Florian Kohlbacher ; Shigeru Hagiwara ; Akie Arima 1
Abstract 1
Introduction 1
Portrayals of Gender and Older People in TV Ads 5
Method 9
Results 10
Discussion 14
Conclusions 16
References 18
Biographical Note 23