In general air service is divided into three dimensions - personal service, physical service, system service, which are based on the value of air service..
The study objective is the air customers(n=200) using full service carrier and low cost carrier extracted from convenience sampling. Both review of literatures and empirical study ara made simultaneously by using of IBM SPSS Statistics 23(i.e., descriptives, frequency analysis, factor analysis, multiple regression, t-test, etc.). In conclusion, 1) as I have predicted, air perceived quality factors are also personal factor, system factor, and physical factor. 2) Air customer satisfaction largely depends on system factor(B: .580), personal factor(B: .545), and physical factor(B: .252). 3) Also customer’s airlines loyalty largely depends on system factor(B: .556), physical factor(B: .338), and personal factor(B: .327).
The result shows that air customer’s perceived quality, satisfaction, and airlines loyalty are significantly different at the .05 level by the size of airlines, but have statistically no significant differences by customer's using situation, prier experience, and demographics.