Contents
A Comparative Study on the Effect of Service Quality of Firms Undertaking O2O Commerce on Customer Satisfaction and Repurchase Intention in Korea, China and Japan / Hee-Cheol Moon ; Jae-Eun Chung 1
Abstract 1
I. Introduction 1
II. Research Background and Literature Review 3
1. O2O Commerce Business Model and Market Status in Korea, China and Japan 3
2. Literature Review 4
3. Significance of the Study 4
III. Research Model 5
1. Research Model and Hypotheses 5
2. Research Method 7
IV. Results and Discussion 9
1. Exploratory Factor Analysis 9
2. Confirmative Factor Analysis 9
3. Correlation Analysis 11
4. Results of the Research Model Analysis 14
5. Results of the Moderating Effect of the Country Variable 15
V. Conclusion 17
References 18