In order to investigate Korean fandom's perception in Latin America, this study surveyed the questionnaire in Spanish on K-Culture preferences, Korean wave recognition, Korean wave recommendations, and intention to visit Korea. The purpose of this study is to present the problem of inbound tourism market in Korea by investigating actual opinions through online. Especially, it is very meaningful that the study was carried out with the help of the social network and the help of KOCIS (Korea Culture and Information Service) in Mexico and Argentina. The survey period was conducted from May 25 to 31, 2019 for about one week, and results of the study were obtained through frequency analysis, descriptive statistics analysis, regression analysis and correlation analysis using SPSS WIN 22.0 statistical package centering on 337 valid samples. As a result, K-Culture's main source of information is social networks as it is the main channel of public relations and marketing. Also, it can be cincluded that Latin America fandom comprises of mainly females in their 20s. In addition, the various K-culture preferences of these people are shown to be strongly linked to recommendation to Koreans as well as visits to Koreans. Therefore, I would like to point out the urgent tasks of Korean inbound tourist market for their visit to Korea.