Contents
The corporate citizenship challenge / Katherine Smith 1
[Preface] 1
How to differentiate corporate citizenship programs 5
Competition 5
Stakeholders are the reason corporate citizenship programs can't be a one-size-fits-all 5
If it is impossible to differentiate, collaborate 7
Working with codes and standards of conduct 7
How corporate citizenship programs can affect stakeholders 8
Beyond operations : why engage with the community? 8
Provide engagement opportunities for varying employee segments 8
Leverage technology to drive engagement 9
Build on Success 10