Although Chinese traditional wedding dresses have received more attention compared to the past, the Chinese traditional wedding dress market is a bit chaotic, and the standard in design and manufacturing is irregular. During the Zhou Dynasty, the Shang Dynasty wedding dress was adopted and improved to form the "GuanFu" system in ancient China, which is the foundation for the ancient Chinese wedding dress system. The Han Dynasty women's wedding dress system has followed the Shangyi Xiachang and ShenYi system, but the wedding dress in the Han Dynasty has loose sleeves and tight cuffs. Women's wedding dresses in the Tang Dynasty were delicate designs in various colors. The clothing styles in the Qing Dynasty is a combination of styles from Manju Chinese and Han Chinese. During the Republic of China, a wedding dress is combined with Chinese and Western styles. Modern Chinese wedding dresses are mainly classified into Hanfu style wedding dresses, dragon and phoenix gown styles, Xiuhe clothes, and Qipao style wedding dresses, etc. This study surveyed 505 Chinese adult women about their traditional wedding dress awareness, preferences, and purchases. Data were analyzed by t-test using the SPSS program. The results showed that the wedding dresses of the Tang Dynasty are the most representative and most popular. The design of the collar reflects the style of the dress. Professional wedding dress shops were the most willing to purchase a traditional wedding dress store. Traditional Chinese wedding dress constitutes cultural values. Thus the majority of respondents choose traditional wedding dresses to increase the festive atmosphere of the wedding; in terms of design preference, most young people prefer to have quality artistry, red color, and A-shaped silhouette. In conclusion, favorite traditional wedding dress styles are drawn, and design standards are proposed. This research provides reference materials for the design and research of modern Chinese-style women's wedding dresses.