This study compares and analyzes the effects of GVC participation on export competitiveness in manufacturing and service industry in 36 OECD countries and 28 non-OECD countries. According to the statistical analysis result, the GVC participation had a negative impact on export competitiveness in manufacturing industry, while it had a positive impact in the service industry. In the case of the manufacturing industry, participation toward the backward GVC had a positive impact on export competitiveness before the financial crisis, besides, participation toward the forward GVC had a positive impact on export competitiveness. In the case of the service industry, export competitiveness through forward GVC participation has increased since the financial crisis has occurred, and backward GVC participation was estimated to have a negative impact on export competitiveness. The results of this study implies that, to secure export competitiveness, a converged approach of the manufacturing and service industries to upgrade the global value chain is needed.