Contents
(A) study of the regional brand recognition of Yanbian cattle in China and the resulting effect on consumers' purchasing intention likelihood = 중국 연변황우에 대한 소비자의 브랜드 인지가 구매 의사에 미치는 영향 / Shuang-yu Hu ; Shi-yong Piao ; Zhi-run Li ; Yu-cong Sun ; Xuan-you Jin ; Jong-In Lee 1
ABSTRACT 1
INTRODUCTION 1
THEORETICAL CONCEPT 2
DATA COLLECTION AND MODEL CONSTRUCTION 3
RESULTS 5
Conclusions 6
적요 7
REFERENCES 7