A new commerce model using interactive video has been proposed to overcomethe limitations and improve the performance of V-commerce and Live commercethat have become the leading shopping trends in the prolonged global untact era. For this,a series of surveys were conducted on the main target group of women in their 20s inorder to investigate the limitations of V-commerce and Live commerce as well as to understandthe usage status and overall satisfaction level. Among the respondents of the preliminarysurvey, those who had a high interest in fashion and had experience in using Vcommerceand Live commerce were selected for in-depth interviews. Their specific experiencesand needs were analyzed through the interview, and the direction of IV commercewas derived based on this. Then, a prototype shopping application was developed toinvestigate the user satisfaction. It was found that the satisfaction level of IV commerce washigher than those of V commerce or Live commerce.