The purpose of this study is to measure visitors’ satisfaction and revisit intention in Chinese tourists visiting Korea through tourism motivation and tourism destination image in preparation for foreign tourism demand resumed after endemic declaration as COVID-19 is transformed from pandemic into endemic coexisting as a seasonal disease. The research design of this study assumed that tourism motivation and tourism destination image in Chinese tourists to Korea can differ according to Korean wave types exposed in the past. So, in order to practically respond to the needs of Chinese tourists visiting Korea later in the stage of planning and marketing, this study conducted multi-group analysis by classifying the group interested in Korean wave contents including K-POP or dramas and the group interested in cosmetics or products. In order to perform this analysis, this study collected questionnaires over the subjects of Chinese students in nationwide Korean regions from 1 May 2021 to 1 July 2021 in collaboration with E company as a professional survey firm located in Seoul. Then, this study used AMOS 21 package to analyze the differences in path effects between groups through structural equation modeling.