This study aims to verify the mediating effects of menu images and online reviews on purchase intention. From September 1st to September 16th, 2021, a survey was conducted on delivery application users using the snowball collection method among online survey methods. The verification results of the hypothesis are as follows. In the case of Hypothesis 1 and 2, it was adopted that menu images and online reviews have a positive(+) effect on attitudes. In the case of Hypothesis 3, it was adopted that attitude had a positive(+) effect on purchase intention. In the case of Hypothesis 4 and 5, it was adopted that menu images and online reviews have a positive(+) effect on purchase intention through attitude. The results of this study provide practical implications for the marketing strategy of restaurant companies.