This is an empirical study on how BARSCAPE has an effect on customer satisfaction and brand commitment. To achieve this purpose, this study used the BARSCAPE scale developed to the characteristics of Bar as independent variable and based on literature review, drew customer satisfaction and brand commitment as factors and set each as mediating and dependent variable. Based on drawn variables, it set four big hypotheses and total 22 sub hypotheses and conducted a survey in Bar users with a questionnaire before obtaining 321 samples. After then, to verify the validity and reliability of variables, it conducted exploratory factor analysis and reliability analysis and to identify the influencing relationship between variables, revealed that all six factors had a significant effect on customer satisfaction. And customer satisfaction appeared to have a significant effect on brand commitment. Moreover, in the relation between facility aesthetics, cleanliness, employee, and clientele, among subfactors of BARSCAPE versus brand commitment, customer satisfaction played a fully mediating role, but in the relation between ambience, layout/functionality, and symbolic/restorative environment versus brand commitment, customer satisfaction played a partial mediating role. This study has academic significance in that it is the first empirical analysis on how the BARSCAPE scale developed by reflecting the characteristics of Bar has an effect on customer satisfaction and brand commitment as reference variables. This study is expected to provide Bar managers with practical implications for service environment construction and be the basic data for Bar related researches in the future.