The purpose of the study was to realize marketing strategies such as development of products and service products that meet customer needs based on market segmentation by vegetative life style of delivery food consumers. To this end, a survey was conducted on 260 people aged 14 or older who experienced delivery food. Based on the collected data, frequency analysis, factor analysis, and reliability analysis were conducted through SPSS 21.0. In addition, in order to achieve the research objectives, K-mean cluster analysis, One-Way ANOVA, and post-test were conducted. As a result, vegetation life style was divided into six factors: "Health Pursuit," "Simple Pursuit," "Food High Involvement," "Food Exploration Pursuit," "Cooking Preference Pursuit," and "Diversity Pursuit.". Based on this, it was classified into 'group that pursues taste and freshness', 'group that pursues taste and convenience', 'group that pursues taste and cooking', and 'group that pursues complexity'. Based on the research results, the academic implications are as follows. First, vegetative life styles were subdivided for restaurant consumers aged 14 or older who have experience in delivery food. Based on this, the characteristics of modern consumers were identified by classifying them into four groups and comparing the eating out behavior. Second, it can be used as data to present marketing strategies for the restaurant delivery market based on the results of market segmentation. As a practical implication, this study showed significant differences in demographic characteristics and delivery app usage characteristics according to vegetation life style. Therefore, delivery and take-out managers should use food development, distribution channels, and marketing strategies that consider the distribution of population characteristics through customer analysis.