The purpose of this study is to investigate the relationship among sharing accommodation’s selective attributes, positive emotion and behavior intention. To perform this study, total 240 questionnaire were distributed to tourists who had experienced sharing accommodation dated from May 15th to June 15th. Unusable data were excluded, 204 usable responses were obtained for empirical analysis. For the study structure, selective attributes of sharing accommodation was divided with economy, accessibility, authenticity, convenient facilities. Positive emotion and behavior intention were sing factor. The results have shown as follows: Hypothesis 1, among selective attributes of sharing accommodation, all factors have a positive effect on positive emotion. Hypothesis 2, positive emotion of tourist has a positive effect on behavior intention. Hypothesis 3, among selective attributes of sharing accommodation, accessibility, authenticity and convenience facility have a positive effect on behavior intention. This study results has found that managing selective attributes of sharing accommodation is competitive marketing strategy for industry.