The purpose of this study is to investigate the effect of MATJIB image on trust and revisit intention. 252 respondents who had visited restaurants were surveyed. The survey period was conducted for about three weeks from the beginning of July 2022. Data processing was analyzed using SPSS 21.0. Multiple linear regression analysis was performed to find out whether MATJIB image had a significant effect on trust and revisit intention. The analysis results are as follows. First, it was found that MATJIB image had a significant effect on trust. Second, trust was found to have a significant effect on revisit intention. Third, it was found that there was a difference in the image of a MATJIB according to the conspicuous consumption propensity. Fourth, it was found that there was a difference in trust in MATJIB according to the conspicuous consumption propensity. Fifth, it was found that there was a difference in revisiting MATJIB according to the conspicuous consumption propensity. Through these results, meaningful implications were presented.