This study aims to investigate the effect of Hanok stay experience on satisfaction and revisit intention for tourists who have experienced Hanok stay. Data were collected from 175 respondents who had experience of Hanok stay. The survey period was conducted for about 4 weeks from the beginning of September 2022. Analysis of the collected data was performed using SPSS. The analysis results are as follows. First, it was found that the experience of Hanok stay had a significant effect on satisfaction. Second, it was found that the experience of Hanok stay had a significant effect on revisit intention. Third, satisfaction with Hanok stay was found to have a significant effect on revisit intention. Through these research results, implications for the activation of Hanok stay were suggested.