This study places the focus on the structural relationships among perceived credibility, perceived usefulness, the adoption of online reviews and purchase intention. For the purpose of this study, I built up both model researches and hypotheses, and then examined the hypotheses. The empirical analysis using SPSS 27.0 was performed. The results are summarized as follows: First, both perceived credibility and perceived usefulness have significant relationships with consumers’ adoption of online reviews. Second, perceived credibility and perceived usefulness together increase the likelihood of consumer purchase intention. Third, the adoption of online reviews has a positive impact on consumer purchase intention. Forth, perceived credibility has a positive impact on perceived usefulness. This empirical study can enable managers to better understand the effects of online reviews on consumer purchase behaviors. Finally I suggested the summary, the implications and the limitations of the research results with the future tasks.