This study aims to identify the effect of wellness tourism on visit intentions through strategic presentation using the unique approach of IPA analysis, with a focus on the selection attributes of wellness tourism, which differentiates it from previous studies. The purpose of this study is to investigate how wellness tourism affects the intention to visit by exploring the impact of the selection attributes of wellness tourism, including physical, emotional, social, intellectual, environmental, and personal factors, on the intention to visit, and to compare the importance and satisfaction of these selection attributes. In addition, the study aims to identify areas of improvement by finding areas with high importance but low satisfaction, and to provide strategic suggestions for increasing the satisfaction of wellness tourists and enhancing their visit satisfaction. The study will utilize the IPA (Importance-Performance Analysis) method to identify the most important selection attributes and areas for improvement in wellness tourism. Among the wellness tourism selection attributes, social and intellectual attributes were identified as areas that need to be actively strengthened to increase visitors' intentions to participate. After considering the overall level, the social attribute, which includes opportunities for communication and exchange with others, and the intellectual attribute, which includes opportunities to understand others, acquire health-related knowledge, have opportunities for new experiences, and self-development, were identified as important areas.