Contents 1
(The) acceptability of locally-adapted japonica rice variety in the Philippine market : a product market test approach = 필리핀 시장에서 현지 적응형 자포니카 품종의 수용 가능성 결정 : 상업시장 간의 제품 테스트 접근 방식 / Renen Szilardo C. de Guzman ; Jewel Joanna S. Cabardo ; Dong-Soo Park ; Jungpil Suh 1
ABSTRACT 1
INTRODUCTION 1
1. Farmer Trials 2
2. Consumer Acceptability Tests 2
3. Japonica Rice and the Business Market 3
MATERIALS AND METHODS 3
1. Home Use Test 4
2. Importance Matrix 4
3. Comparative Analysis 4
4. Van Westendorp Pricing Model 4
5. Digital Retail Audit 4
RESULTS AND DISCUSSION 5
1. Market Situationer 5
2. Consumer Behavior 5
3. Purchase Behavior 7
4. Japonica Product Test Evaluation and Assessment 8
5. Perceived Price 10
6. Research Implications 11
적요 12
REFERENCES 13