This research aims to develop awareness survey evaluation indicators based on the National Ecological Institute's prior research and theory and activity index to check the recognition management process and process of the National Ecological Institute and use it as a way to raise institutional awareness. In addition, based on David Arker's brand theory, we would like to come up with measures to raise awareness for continuous work in areas such as public relations, marketing, and video content in order to promote the National Institute of the National Institute of Ecology. We would like to present the following implications to raise the intention of visiting potential tourists by raising awareness and to propose ways to position the National Institute of Ecology as a world-class research institution.