In this study, the selection attributes of Budget Chain hotels tried to make an academic and practical contribution by verifying the influence relationship between consumers' consumption value and brand preference, and the results of the study are as follows. This study was conducted on people who had visited Budget Chain Hotel Selection located in the province within the past three months for 15 days from March 1 to 15, 2022, and a total of 350 surveys was distributed and 320 copies were collected. Among them, 300 copies were used for sample analysis, excluding 20 questionnaires that were inappropriate for model analysis. The analysis method is as follows, and the SPSS28.0 program was used as the sample data. As a result of the verification, it was found that the hotel selection attribute had a positive (+) effect on consumption value and brand preference, respectively, and the relationship between consumption value and brand preference also had a positive (+) effect. Budget Chain hotels need to have a system that can analyze and evaluate customer needs and competitor changes at the corporate level and form a dedicated organization to perform them. In The absence of such a system and organization can be insensitive to changes in the external environment, so the organization needs to respond flexibly and quickly.