The purpose of this study is to analyze the relationship between hotel customers' brand image, brand attitude, and intention to use the brand while using hotel SNS and to find out how the factors affect each other. The sample was targeted at hotel SNS reservation site users and hotel users located in the Gyeongin area. Data collection was conducted for two weeks from June 12, 2023 to June 25, 2023, and a total of 226 questionnaires were received. Of these, 219 copies (96.9%) were finally analyzed, excluding 7 copies that were judged to be inconsistent in response. For the collected data, SPSS 27.0 statistical program was used. As a result of the analysis first, it was found that the effect of hotel SNS marketing on brand image, that is reliability, loyalty, shareability and usefulness, was all affected, but usefulness had the greatest impact on hotel image. Second, hotel SNS marketing was found to have an effect on hotel brand attitude. Third, it was found that hotel SNS marketing has an effect on the intention to use the hotel brand. Fourth, the hotel brand image was found to have an effect on the intention to use the brand. Fifth, the hotel brand attitude was found to have an effect on the intention to use the brand. Sixth, hotel brand image was found to have an effect on brand attitude.