The as many local governments are experiencing the depopulation crisis and difficulties caused by the coronavirus, efforts are continuing to revitalize local festivals as a means to overcome these limitations. Therefore, this study derived implications regarding the development of local festivals by examining the causal relationship between festival experience, servicescape, image, and satisfaction. First, relationships, actions, and sensations, which are sub-factors of the festival experience, affect the cognitive image, It was found that all factors such as cognition and emotion, relationships and behavior, and the sensory festival experience were influencing the emotional image. Second, it was found that all the sub-factors of festival experience, namely cognition and sensitivity, relationship and behavior, and sensation, influenced festival satisfaction. Third, the sub-factors of festival servicescape, festival music, festival convenience, influence the perceived image of the festival, and festival music, festival cleanliness, festival experience, festival convenience It was confirmed that all the factors influence festival emotional images. Fourth, the sub-factors of the festival servicescape music, cleanliness, experience, and convenience were all found to influence festival satisfaction. Fifth, it was shown that cognitive image and emotional image, which are subfactors of festival image, influence festival satisfaction.