The purpose of this study is to investigate the relationship between the physical environment of a bakery and cafe on customer satisfaction and revisit intention. In addition, it was written to improve the competitiveness of bakery cafes by verifying the moderating effect of POP advertisement involvement on the relationship between physical environment, customer satisfaction, and revisit intention. For the sample, a survey was conducted on the usage status of consumers (n=389) who had visited a bakery cafe. As a result of the verification of this study, it was found that the aesthetics, comfort, and spatiality of Hypothesis 1's physical environment had a positive (+) significant effect on customer satisfaction, and Hypothesis 2's customer satisfaction had a positive (+) significant effect on revisit intention. Hypothesis 3 and Hypothesis 4's moderating effect on POP advertising involvement showed that aesthetics and space make customer satisfaction stronger in the POP advertising high-involvement group, and aesthetics, comfort, and space make customer satisfaction stronger in the low-involvement group.In order to promote revisit intention as a result of the mediating effect of customer satisfaction in Hypothesis 5, it is judged that increasing customer satisfaction through aesthetics is the most important physical environment of bakery cafes. Therefore, it is necessary to provide attractions and food that can visually entertain with the physical environment of the bakery cafe, to build attractive color facilities even if there is some economic burden, and to establish a trendy and differentiated environment for indoor and outdoor decorations and facilities.