This study explores how Walter Benjamin's concept of mimesis is applied to the reappropriation of “primitive” cultural elements in the context of digital media. Benjamin discovered the similarities between the state of intoxication he experienced while using hashish on the island of Ibiza and the experience of modern temporalities. He called this experience “profane enlightenment”. “And this very “profane enlightenment” was also evident in the spread of the fetish dolls known as ‘nkondi’ during the imperialist era of 19th-century Africa.” The ritual act of the “nganga” pounding a nail into the “nkond” incessantly invalidates the existing time while issuing new commands, mimicking the violence of imperialism.
And now, the era of imperial oppression has ended, and the era of digital information capitalism has dawned. In the past, imperialism relied on territorial occupation through colonization and resource exploitation. However, in the present post-capitalist era, which is driven by network information, it is progressively exerting control over people's time and expanding its sphere of influence. However, Benjamin always kept in mind that even in the moment when new media destroyed existing values, it would also create the possibility of activating new senses.