The purpose of this study is to identify marketing communication factors necessary for wellness tourist destinations, investigate the influence relationship between selection attributes and relationship continuity intention, and propose developmental measures necessary to continuously attract tourists to wellness tourist destinations. For this study, a survey was conducted targeting tourists living outside of Sunchang-gun who visited tourist attractions in Sunchang-gun. Marketing communication was divided into advertising/promotion and word-of-mouth factors, selection attributes were divided into attractiveness/experience, and service factors, and intention to continue the relationship appeared as a single dimension. As a result of the regression analysis, word of mouth in marketing communication influenced the attractiveness/experience and service factors of the selected attributes, and advertising/promotion influenced the attractiveness/experience factors. In addition, marketing communication had an effect on the intention to continue the relationship, and among them, the word-of-mouth factor appeared to have a greater influence. Selection attributes also had an impact on intention to continue the relationship, with the attractiveness/experience factor having a greater impact. In order for Sunchang-gun to establish itself as a wellness tourism base, it was found that it was necessary to intensively promote word-of-mouth marketing and develop attractive and differentiated tourism resources.